Blog: Mind of a Mind Reader
Jeff Newman: Mentalist, Magician, Trickster.
How to Evaluate an Event Entertainer’s Demo Reel: A Planner’s Guide
Most planners watch a demo reel. Few know how to read one. A practical guide to what to look for, what to ignore, and what is actually a red flag when you’re vetting an event entertainer’s video.
Corporate Holiday Party Entertainment Ideas (That Actually Work)
An honest rundown of corporate holiday party entertainment ideas: what works for a mixed work crowd, roughly what each costs, and what to skip.
Winnipeg Corporate Entertainment: A Booker’s Guide for 2026
Manitoba’s corporate calendar runs on its own clock, and most out-of-province performers underestimate Winnipeg’s depth. A guide to venues, lead times, audience quirks, and what kind of entertainment lands in a Winnipeg ballroom.
Healthcare Conference Entertainment in Western Canada
Healthcare conferences are their own audience. Smart, tired, sometimes skeptical, often high-stakes. A guide to booking entertainment that respects the room and ties to the format.
Mentalist vs. Hypnotist: Which One Belongs at Your Corporate Event?
Most planners mix up mentalism and hypnosis until they book one and get the other. A side-by-side look at what each format actually does on stage, what the audience experience is, and which one fits your corporate room.
Customer Appreciation Event Entertainment: When Your Clients Are the Audience
Customer appreciation events are not internal events. The audience is paying attention differently, the stakes are different, and the entertainment has different goals. A guide to picking acts that reflect well on your brand.
Corporate Gala Entertainment: How to Book Past the Cocktail Hour
A gala is not a holiday party. The audience is dressed up, the program is formal, and the entertainment has to match. A planner’s guide to booking acts that fit a gala’s pace, audience, and stakes.
The Psychology of Audience Participation: Why People Love (and Fear) Being Picked
Why do people freeze when a performer points at them, but light up afterward? A working mentalist’s take on the psychology of being picked from a corporate audience, and what it means for which acts to book.
How to Spot a Pro from an Amateur Before You Hire Event Entertainment
Every planner has at least one entertainment horror story. The frustrating part is most of them were avoidable. A practical checklist of the signals that separate professional event entertainers from amateurs, before you sign anything.
Trade Show Entertainment: How to Pull a Crowd to Your Booth
A trade show floor is the noisiest room your marketing team will ever pay to be in. Here's how to use booth entertainment as a real lead-gen tool: stop people in the aisle, hold them for 60 seconds, and hand them to your reps.