Blog: Mind of a Mind Reader
Jeff Newman: Mentalist, Magician, Trickster.
Customer Appreciation Event Entertainment: When Your Clients Are the Audience
Customer appreciation events are not internal events. The audience is paying attention differently, the stakes are different, and the entertainment has different goals. A guide to picking acts that reflect well on your brand.
Corporate Gala Entertainment: How to Book Past the Cocktail Hour
A gala is not a holiday party. The audience is dressed up, the program is formal, and the entertainment has to match. A planner’s guide to booking acts that fit a gala’s pace, audience, and stakes.
The Psychology of Audience Participation: Why People Love (and Fear) Being Picked
Why do people freeze when a performer points at them, but light up afterward? A working mentalist’s take on the psychology of being picked from a corporate audience, and what it means for which acts to book.
Trade Show Entertainment: How to Pull a Crowd to Your Booth
A trade show floor is the noisiest room your marketing team will ever pay to be in. Here's how to use booth entertainment as a real lead-gen tool: stop people in the aisle, hold them for 60 seconds, and hand them to your reps.
Corporate Award Ceremony Entertainment: What to Book Between the Trophies
Corporate awards events are tricky to entertain. The trophies are the point of the night, and the entertainment has to work around them. Here's how to pick a performer who complements the recognition moments instead of competing with them.
Mentalist vs. Comedian: Which One Fits Your Corporate Event?
Mentalist or comedian for your corporate event? Both can crush. Both can fall flat. The difference is what you want people quoting in the elevator the next morning. A side-by-side look at where each format wins, and how to choose.
Banff and Mountain Retreat Entertainment: What Makes the Mountain Crowd Different
A corporate retreat in Banff isn't a corporate event with mountains in the background. It's its own thing, with its own audience and its own logistics. Here's what makes the mountain crowd different, and how to book a show that fits the room.
Sales Kickoff Entertainment: Setting the Right Tone for the Year Ahead
Sales kickoffs are high-leverage events, but the entertainment is usually the last thing anyone plans. Here's how to pick a performer who fits a fired-up sales crowd, ties to your message, and gets quoted back in Q3.
Holiday Party Entertainment for Companies in Western Canada: A Planner’s Guide
Holiday party season in Western Canada runs from late November through to the second week of January, and it is the single most competitive booking window of the year for any decent performer in the country. If you’re a planner reading this in May or June and thinking the company holiday party is still ages away, I have bad news. It is not. You are already a little late.
Let’s walk through how to book holiday party entertainment that doesn’t fall flat, and why timing matters more than almost anything else.
Conference Entertainment in Western Canada: How to Pick the Right Act
Choosing entertainment for a corporate conference in Western Canada is not the same problem as choosing it for a gala or a holiday party. A planner’s guide to picking the right act, broken down by day part, with the questions worth asking before you sign anything.