One of the biggest challenges employers face today is creating an environment that keeps their employees engaged, happy, and productive. And while there are plenty of ways to create that environment in a day-to-day landscape, many employers plan things like holiday parties, staff appreciation events, and more to help show their appreciation to the employees who keep the lights on. The downside? A lot of times, those events can, shall we say…fall short. They’re boring, there’s no excitement, and it winds up being another place where employees watch the clock while waiting to leave. So, how do you fix this? Three words: Get. Great. Entertainment. As a magician who has turned many a corporate gathering from an event to endure into a night to remember, I've seen firsthand how a dash of dazzle can skyrocket morale and turn grumbles into a gleeful hum of productivity that lasts far longer than the event itself. THE ILLUSION OF AN ENGAGED WORKPLACE The First Trick – Building a Shared Experience Imagine the energy in the room when the focus is not on spreadsheets but on the collective awe that unites the entire staff. A magician's act, a stand-up comedian, or a live band doesn't just provide a spectacle; it crafts a shared memory, a bonding experience that makes the hard work seem part of a grander and happier narrative. Corporate events have come a long way. What used to be just a few drinks and a cheap meal with some co-workers has evolved into powerhouses of engagement, networking, (also known by the technical term, “schmoozing”) and, increasingly, entertainment.
And while most organizations are adding entertainment to their events for fun, corporate entertainment has also increasingly become a strategic tool. It’s a way to nurture relationships, reinforce brand identity, and foster an environment where collaboration and innovation can thrive. So, let’s take a deep-dive into the vibrant world of corporate entertainment, peppered with pragmatic tips and inside tricks that are as essential as a good magician at a company gala! Understanding the Upside of Upscale Events Imagine a corporate event as a grand narrative—each guest, a character; each element, a plot device. Now, the entertainment? It's the captivating twist that develops the story's emotional arc. Is this analogy a tad dramatic? Absolutely. But the truth is that every second you entertain your employees, guests, or potential business contacts is a second you command attention and influence. A well-planned event isn't just a night of illusions and laughter; it's a strategic move, positioning your company as a thought leader, a community builder, or perhaps an innovator. It's word-of-mouth marketing on steroids—memorable moments that extend far beyond the venue and schedule. As a mentalist and magician, I do a lot of corporate events. Conferences, holiday parties, networking events, appreciation events, you name it. And in my years of experience, I’ve seen also seen a lot of entertainment options come and go, and others with the staying power to stand the test of time. And since it’s shaping up to be another banner year for people in the entertainment biz, I thought it would be helpful to give you the inside track on what the entertainment trends are for 2024 and beyond to help you plan an event that feels fresh, unique, and unforgettable! Make It Personal
Today’s corporate crowds are looking for something unique. Not just in the style of entertainment, but they want experiences that are tailored to them. Many organizations are looking for something that creates a one-of-a-kind, personal experience. Imagine an event that seems to read your mind—where the music playlist is somehow filled with your favorite tunes, or the comedian seems to know all inside jokes of your company. This is personalization at its peak, and it's shaping the future of gatherings at the workplace. Personalization isn't just about the content of the show; it's woven into every aspect, from the moment an attendee receives their invitation to the final applause. Tailored event merchandise, food and drink, and even the lighting are all part of the customized experience. This tailored approach is a testament to the fact that the corporation is not a homogenous entity of suits and lanyards, but a collection of unique individuals, each deserving of a unique, memorable experience. Adding an entertainment factor that feels like a personal touch for everyone in the room is a great way to make that connection with your colleagues. |
Jeff Newman:
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