Recently, I had an unusual gig. Rather than my usual theatre show or after-dinner event entertainment, I was asked to perform my magic and mentalism schtick and MC an event hosted in a store, where all their suppliers came to showcase all of their hot new things for the year. I would do a bit of magic, introduce two or three presenters, do a little more magic, and lather, rinse, repeat until the end of the event. It's the kind of gig I do often enough to have it in my corporate magician skill set.
After the event was over, the client came up to me and told me how thrilled she was about the event. She was not only impressed by the magic that happened on stage for her guests, but was also very pleased about how the crowd was interested, engaged, stayed at the event much longer than expected, and (hopefully) became more informed customers that helped my client make a profit.
It was a great event all around, and when it was all over, I was thanked abundantly for helping make their event a smashing success.
And, while this particular gig is a bit different from the norm, the reaction of the client at the end of it was one that I’ve seen time and time again. And while they could have done what they did before with the same results as before, they decided to add an extra little spark and hire a professional. And what did that do for their event?
It made it fun.